Research and


‘Experiential Retail Environment’ is the new rallying point of brand champions.

It has been well established that the amount of time customers spend in a store depends on how comfortable they are in the retail environment. The longer the retailer can retain a customer in their store, the more goods the customer is likely to purchase.

Our associate research and consulting teams undertake comprehensive quantitative and qualitative investigations to understand traffic flows, communication patterns and behavioural dispositions of people while shopping, to design spaces that ensure optimal footfalls and maximise sales. By throwing light on the ever-changing patterns of consumer behaviour, we help our clients, and their brands, future-proof their retail spaces.

Strategic Space Planning

Design Consultancy